Most companies recognize that their online presence is crucial to their success. A well-designed and functional website can significantly impact a brand's image, user engagement, and business growth. Great Impressions has established a refined and efficient process...
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Marketing Strategy
Five Key Considerations When Building a Website
Jul 21, 2023 | Websites and SEO
Several essential factors must be considered to ensure success when building a website. Here are the five most crucial things you need to know: Purpose and Audience Clearly define the purpose of your website and identify your target audience. Understand the primary...
The Power of Knowing Your Customers
Jul 15, 2023 | Marketing Strategy
Staying ahead of the competition requires making informed marketing decisions. One crucial aspect of this process is understanding where your customers come from. You gain valuable insights that can shape your marketing strategies by asking new customers how they...
Why Some Companies Benefit More from an Ad Agency than a Full-Time CMO
Jul 9, 2023 | Business
Companies have two primary options when handling marketing efforts: hiring a Chief Marketing Officer (CMO) or partnering with an advertising agency. While both approaches have their merits, there are situations where opting for an ad agency can provide unique...
Paid Advertising on FB/Insta is more effective than Page Posting.
Jul 7, 2023 | Advertising
In today's digital age, social media platforms have become essential for businesses to reach and engage with their target audience. Facebook and Instagram have emerged as dominant brand promotion and marketing channels among the various available platforms. Business...
Every Business Needs a Website
Jun 26, 2023 | Websites and SEO
In today's digital age, having a powerful online presence is crucial for the success of your business. While social media platforms provide some online visibility, having a dedicated website offers numerous advantages that can significantly impact your business...
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